Basye, Va. — On Friday, July 17, Bryce Resort announced a new partnership with Up to Par Management. Effective immediately, Up to Par will manage golf operations, membership, sales and marketing.
“We are extremely excited about our partnership with Bryce,” said Sean Taylor, founding partner and CEO of Up to Par. “We look forward to joining the associates at Bryce as we work together to position the resort as a cornerstone of activity in its marketplace.”
Based in Lexington, Up to Par offers 45 years of club management experience. With a diverse portfolio that includes fellow golf resort Raven Golf Club at Snowshoe Mountain, Up to Par is known for its expertise in cultivating brand loyalty and improving overall finances and processes.
“Our proven strategy, organizational structure, and cost to revenue ratios are vital for operating a profitable resort,” said Peter Harrison, founding partner and COO of Up to Par. “In our experience, positive financials have a direct impact on team morale, resulting in renewed dedication to teamwork and a better guest experience.”
Located in the foothills of the Allegheny Mountains, two hours west of the nation’s capital, Bryce offers year-round activities including snow and water sports, golf, mountain biking and dining.
“The Board [of Directors] is proud to have retained the services of Up to Par to assist in our marketing, membership, and golf programs,” said Jim Fagan, chairman of the Bryce Resort Board of Directors. “Their operations and expertise span all areas of focus and will help better position our resort for continued success.”
Rob Schwartz, general manager of Bryce Resort, added, “We believe that Up to Par has what we need to succeed. They offer a streamlined team of dedicated sales and marketing professionals with a size and personality that fits our resort.”
For more information about Bryce Resort, please visit bryceresort.com.