Senior Leadership Team
Sean Taylor – Founder and Chief Executive Officer
Sean is a dedicated resort operations leader and PGA member with more than 20 years of experience. He has a clear understanding that service is the cornerstone of club/resort operations and his leadership philosophy is centered on exceeding the needs of the guests and members while driving superior financial performance.
He founded Taylor Hospitality and Up to Par Management after identifying a market need for solutions-oriented business practices. Sean focuses on optimizing property-wide processes with Six Sigma initiatives as well as enhancing associate engagement through management training programs.
Debbie Knick – Director of Finance and Human Resources
Debbie is an experienced accounting professional with over 25 years of experience. Her strong analytical and problem-solving skills paired with an adaptable work ethic, allow her to tackle everything from daily financial transactions to analyzing an organization’s financials. Her ability to quickly learn new software and troubleshoot computer and network issues make her indispensable when onboarding new properties.
Shaun Fronk – Vice President of Operations
Shaun is a PGA member with more than 12 years of experience in the club and resort arena. His management philosophy is focused on the needs of members, guests, and associates. Shaun is a process-oriented manager who is extremely good at meticulously analyzing and implementing changes to operations.
Jeff Karlstrand – Director of Agronomy and Safety
Jeff has 35 years of experience in the golf maintenance field. He has worked at a variety of properties along the East Coast with varying budgets and needs. He has managed numerous remodeling projects and hosted 17 professional events. He has the ability to analyze course conditions and needs and formulate a maintenance plan that works within budget constraints.
Natalia Contreras – Director of Marketing
Natalia is a marketing and communications professional with a dozen years of experience. She’s dedicated to developing, refining, and implementing brand strategy, creative services, and marketing communications. Natalia works closely with marketing, sales and operations teams to ensure brand positioning and marketing is executed properly through all the marketing channels for both our clients and corporate level.
Gregory Krepps – Director of Hospitality
Greg has over 20 years of experience in food service, with a degree in Culinary Arts. His expertise includes managing kitchens, dining rooms and catering staffs, menu development, purchasing, calculating food cost, maintaining monthly and yearly budgets and analyzing potential business opportunities.
LaMott Smith – Director of Business Development
LaMott Smith focuses on new client acquisitions for Up To Par and Associa, our HOA management partner. He also works to evaluate property analysis, asset evaluation, operation efficiencies, and property transitions. LaMott brings more than three decades of experience to the position, along with expansive knowledge of the private communities and golf club business.
Chris Dodd – Marketing & Business Development
Chris is a seasoned marketer that drives leads for Up To Par Management and Taylor Hospitality. He works to promote the company’s services and offerings to generate new clients for the marketing, agronomy, recruitment, and consulting divisions. Chris brings with him a strong background in creating, implementing and measuring the success of comprehensive marketing, communications and public relations programs
Michael Fields – Financial Controller
Michael is a dynamic, results-oriented finance professional leading our firm through changes and challenges financially. He is a strategic problem-solver who envisions smart solutions and executes with urgency across all levels of the organization. Hands-on leader with a growing background in finance complemented by diverse talents in strategic planning, technology, project management, and leadership.