Brand is more than a buzz word in the Huffington Post. Building a strong, fitting brand message and knowing how to sell it using cohesive collateral materials can be the difference between success or failure, being a staple in the industry or a distant memory.
We understand the nuances of branding, marketing, advertising, public relations, and sales, and their impact on your company. Let us help you build and sale a message that will inspire your members or customers.
Understanding your brand message works hand-in-hand with our research of your company, associates and target demographics. After interviewing or surveying your associates and customers, we gather existing collateral materials, as well as a sampling of historical materials, to holistically evaluate your existing internal and external messaging.
This information helps us determine opportunities to refresh brand assets (fonts, colors, logos, etc.), streamline processes, reduce expenses (advertisements, printing, vendors, etc.), train associates about the brand, promote events, increase event sales, and re-evaluate the target market.
Unlike many management companies, Up to Par offers dedicated sales representatives to generate leads for special events and tournaments and facilitate event planning.
Our goal is to enhance your brand perception and deliver positive financial results.
To see a glimpse of what Up to Par can do for you, explore our portfolio:Lexington Golf & Country Club Robert E. Lee Hotel