Up to Par Management appoints Shaun Fronk as director of operations

headshots29Lexington, Va. – Up to Par Management is proud to announce the appointment of Shaun Fronk as director of operations. Fronk, who was most recently the general manager of Up to Par’s flagship property, Lexington Golf & Country Club, will be primarily responsible for overseeing the general managers at several properties managed by the company.

“We’re thrilled to have the opportunity to move Shaun to the next level,” said Sean Taylor, chief executive officer of Up to Par. “We pride our company on its ability to recruit strong employees and help them progress in their career. In his years with Up to Par, Shaun has proven to be an integral part of our leadership team and we know he will continue to foster success for our clients.”

Up To Par, a leading club and hospitality management company, specializes in golf, country club and hospitality operations and currently oversees operations for four golf clubs, one resort golf course and one hotel, spanning Virginia, West Virginia and Maine.

With more than twelve years of managerial experience in golf and hospitality, Fronk has spent much of his career at several premier East Coast golf resorts including Grand Cypress Resort in Florida and Wintergreen Resort in Virginia. During his most recent appointment at Lexington Golf & Country Club, Fronk spent nearly four years fostering the culture of the historic club. Some of his accomplishments include implementing golf programs resulting in increased rounds and acquiring a Callaway Fitting Cart at no cost to the club.

“It is an honor to be named director of operations,” said Fronk. “I have enjoyed my tenure as general manager of Lexington and I am grateful for the opportunity to expand my responsibilities. I look forward to continuing the cultivation of my skills as a professional in the golf and hospitality industries.”

Before he began his time as a PGA member, Fronk attended Penn State where he earned a bachelor’s degree in recreation and park management with a focus in professional golf management and business. In 2006, after spending several years gaining experience at several small country clubs, Fronk worked as the assistant golf professional and then merchandise coordinator at Grand Cypress in Orlando, Fla., a resort that averaged more than $1.8 million in annual sales and was named one of America’s Top 100 Golf Shops by Golf World Business.

During his time at the resort, Fronk was recognized as a Five Star Performer and spearheaded the implementation of a new retail outlet that doubled in sales each month. In addition to his time in the retail shop, he also fostered his expertise in golf instruction under the tutelage of Fred Griffin, a Top 100 Golf Instructor at Grand Cypress Academy of Golf which was named a Top 25 Golf School in America.

Fronk then made the move to Virginia to become the first assistant professional, buyer, academy coordinator and lead instructor for Wintergreen, which was voted one of the Top 50 World Private Golf Resort by Conde Nast Traveler. He spent the next few years managing courses that serviced 45,000 rounds of golf each year and earned nearly $750,000 in retail sales. He also enhanced a well-known junior golf and tennis summer camp that welcomed more than 200 students.

Fronk is not the only employee on the move. In April, Up to Par named fellow PGA member Kelly Crovo general manager of Winton Country Club, an Up to Par managed property in Amherst, Va. Crovo, who was most recently the general manager of Ole Monterey Golf Club in Roanoke, Va., began his duties on April 28.