Virginia International Raceway Joins the Taylor Hospitality Family

Taylor Hospitality is the restaurant, resort, and hotel management and operations division of Up to Par Management.

Alton, Va. — On Friday, November 7, Virginia International Raceway announced a new partnership with Taylor Hospitality. Effective immediately, Taylor Hospitality will manage restaurant, banquet and catering operations, along with event sales and marketing.

“We are thrilled about our partnership with VIR,” said Sean Taylor, founder and CEO of Taylor Hospitality and Up to Par. “We look forward to welcoming the associates to the family and working together to elevate the food and beverage offerings at the Raceway.”

Based in Lexington, Taylor Hospitality offers over 100 years of combined hospitality management experience. With a diverse portfolio that includes the Raven Golf Club at Snowshoe Mountain Resort in West Virginia, The Berry Hill Resort in South Boston, Virginia, as well as the Robert E. Lee Hotel, Sheridan Livery Inn, and Abigail Inn in Lexington, Virginia, the company is known for its expertise in cultivating brand loyalty and improving overall finances and processes.

“We are thrilled to be working with Taylor Hospitality and look forward to introducing them to the VIR brand!,” said Connie Nyholm, owner and CEO of VIR. “Taylor’s reputation as a company that prioritizes customers and exceptional service seamlessly aligns with our values, and we’re excited to have their expertise behind our many food and beverage offerings at VIR.”

Recently chosen as one of Car and Driver Magazine’s top six road courses in the nation, Virginia International Raceway is a multi-purpose road course offering professional and amateur auto and motorcycle racing, as well as a wide range of track events. Each year, VIR draws tens of thousands of spectators for some of the best road racing in the country. Its uphill Esses and sharp elevation changes not only make it a fan and driver favorite but have also established it as a prominent testing facility for the automotive industry.

The expansive 1,300-acre property located at the Virginia-North Carolina border is America’s first true “motorsport resort,” it’s an entire vacation destination with a number of onsite hotel and lodging options. Guests can enjoy unique amenities such as the exclusive Driver’s Club, karting, off-road racing, skeet shooting, pistol, and rifle ranges, skidpad, multiple dining options, and more.

“We love the potential we see at VIR, from the associates we’re welcoming into the Taylor Hospitality family to the strong customer base. The dining outlets are primed for growth and we’re excited about the future,” said Greg Krepps, Director of Hospitality at Taylor Hospitality. “Our processes and expertise will help us foster greater customer satisfaction, greater revenues, and continued success.”
About VIRginia International Raceway
VIRginia International Raceway is one of America’s premier road courses, offering professional and amateur racing for modern and vintage classes while providing contemporary resort amenities. A prominent test facility for the automotive industry, VIR has the distinction of being named one of the top six courses in North America by Car and Driver Magazine, and southern roots and hospitality make it one of the friendliest. Conveniently located at the Virginia/North Carolina border, VIR is just a short two-hour trip from Richmond and about an hour and 15 minutes from both the Piedmont-Triad and Raleigh-Durham International Airports.

VIR visitors enjoy a full onsite resort, complete with amenities such as lodging, dining, an exclusive driver’s club, karting, off-road racing, shooting sports, skid pad and more. VIR’s hospitality features also make the property an unparalleled venue for corporate retreats, team building, special events and other group experiences. For more information, visit www.VIRnow.comFacebook or Twitter.